To coincide with the launch, DMC Sport and Basketball Australia also announced a three year partnership which will see DMC Sport manage the development, design and delivery of merchandise for a selection of Basketball Australia’s programs – including national teams, professional leagues and grassroots game development programs.
Live now at aussiebasketballstore.com.au - the online store will offer Aussie Hoops, WNBL, Airbnb Boomers, Jayco Opals, Australian Junior Championships and a range of other BA licensed products.
Chair of the Board Scott Derwin said Basketball Australia was pleased appoint DMC Sport as the organisation’s game development merchandise partner.
“Our new, one-stop-shop will make it easier for fans and participants to get the basketball merchandise they’re after online,” Mr Derwin said.
“From junior championships right through to elite teams, the online store will maximise the opportunity for the community to engage with our basketball brands.”
Dino DiPierdomenico, Managing Director for DMC Sport said: “Basketball Australia has a number of programs that consumers are just waiting to be a part of.
“We know that this new platform will give participants and fans additional opportunities to engage with the game at every level.
“For the consumer, aussiebasketballstore.com.au will be their one stop online shop to engage with Basketball Australia every day.”
DMC Sport designs and delivers licensed e-commerce and strategic game development and merchandising programs for sporting codes, including AFL Auskick, AFL 9’s, Golf Australia, New Zealand Cricket and Yachting Australia.