Madgen - an Australian Boomers squad member, NBL All-Star and Sydney Kings Co-Captain - is the first Australian NBL player to be initiated into “Team PEAK” as an official ambassador in Australia. Moving forward with a multi-year deal, Madgen will wear PEAK shoes both on and off the court.
“I was very impressed with the team from PEAK, the quality and performance of their footwear, their growth plans in Australia and their commitment to the sport of basketball. I’m looking forward to showcasing the quality of PEAK shoes to basketball players and fans alike and appreciate their support of me.” says Ben Madgen.
“Ben is clearly the face of the new generation of NBL stars,” says Jason Stanton, Manager, PEAK Sport Australia.
“The popularity of basketball in Australia cannot be ignored; it is a sport on the rise once again.”
Also continuing to rise, PEAK has become the fastest growing basketball footwear company in the world. PEAK provides the apparel to the Australian national basketball teams, including the Boomers and Opals. This year PEAK expanded its commitment to basketball in Australia as the apparel partner of the WNBL and its teams.
The endorsement deal will see Madgen join an exclusive list of global basketball talent who wear PEAK shoes, including NBA superstars Tony Parker and Shane Battier.
“Ben’s achievements on the court, growing popularity as an athlete in the broader community, and commitment to grassroots and charity work made him the ideal choice to represent PEAK in Australia and beyond as part of his NBL and Australian Boomers commitments,” says Jason Stanton.
“We are proud that Ben has agreed to team with us and look forward to growing together. We have big plans for our relationship with Ben.”