Jayco boosts sponsorship of women's basketball

Jayco boosts sponsorship of women's basketball

Basketball Australia and Jayco today announced a new multi-year deal which will see the iconic Australian brand extend its sponsorship to the entire women’s national team program, continuing on as a major sponsor of Basketball Australia.

Under the expanded partnership, Jayco – who have sponsored the Opals since 2010 – will now also become the naming rights sponsor to the Emerging Opals, Under 19 Gems and Under 17 girls’ national teams through to the 2016 Olympic Games.

The full Opals squad competing in the 2013 FIBA Oceania Championships today joined Jayco’s Marketing Coordinator Kristie Pritchard, Basketball Australia Chief Executive Officer Kristina Keneally and Opals Head Coach Brendan Joyce for the announcement following a training session at the AIS in Canberra.

Ms Keneally said: “Jayco is a household name with an outstanding reputation; the company has shown incredible generosity towards basketball and a host of other Australian sports.

“Basketball Australia is extremely pleased to expand our partnership with Jayco across the entire women’s national program at the same time that we’re bolstering the program’s resources – including a full-time Head Coach and a streamlined Road to Rio strategy at the BA National Centre of Excellence.

“In particular, I’d like to acknowledge Jayco’s Managing Director Gerry Ryan for his continued and invaluable support for women’s basketball.

“For more than 16 years, Gerry has thrown significant financial backing behind Australian basketball – particularly women’s basketball – on top of the substantial personal support he has extended to many players through employment, education and sports science.

“On behalf of the basketball community, I’d like to thank Gerry for his personal and professional support of our sport and its athletes – we look forward to working with the Jayco family as we build towards the 2016 Olympic Games.”

Founder and Managing Director of Jayco Gerry Ryan OAM said: “We’re delighted to continue our involvement with the Jayco Opals and expand our support across the women’s program.

“I’m extremely proud of this team. The Opals have medalled at five Olympic Games, they’re a force to be reckoned with at an international level and a number of our athletes are among the best in the world.

“The team and Head Coach Brendan Joyce are to be commended for the work they’ve done in recent months to establish a cohesive, disciplined team culture – and we’ve already seen that paying off with the success they’ve enjoyed during their friendly tour of China in June and their win over the New Zealand Tall Ferns this week.

“We’re pleased to have the Opals as part of the Jayco family, and we look forward to working the entire women’s national team program over the coming years.”

Founded in 1975, Jayco Australia quickly established a reputation for producing high quality, competitively priced caravan and camping products; becoming an Australian recreational vehicle (RV) industry leader within a few short years.

Now in its fourth decade, the company – which boasts around 800 employees – is one of the great success stories of Australian manufacturing, with an enormous 45 per cent share of the recreational vehicle market.

Jayco continues to pride itself on being a solid family business with the next generation actively involved in the company across management, staff, dealers, customers and owners of Jayco products.

Both Gerry and Jayco are long-time supporters of a wide range of Australian sports, having sponsored basketball, cycling, horse racing and multiple football codes for decades.

Jayco currently also sponsors Dean Jones MS Trek, Love Your Sister and Lisa Curry’s One Life Aussie Road Trip.

As per Basketball Australia’s standard policy, the full commercial terms of the agreement were not disclosed.