The WNBL Business Plan – one of the WNBL Commission’s top priorities for the League – will align with Basketball Australia’s Strategic Plan, with the aim of bolstering the WNBL’s financial success, commercial growth and elite pathways.
Basketball Australia Chief Executive Officer Kristina Keneally said the WNBL Business Plan would set measurable targets to drive sponsorship, best practice operations, and new media opportunities.
“The WNBL is unquestionably one of the strongest basketball leagues in the world – regularly attracting international basketball talent and proudly boasting many Olympic athletes,” Ms Keneally said.
“The League already has much to be proud of, with underlying stability thanks to the close links Clubs foster with grass-roots associations, skilled and dedicated administrators and a committed volunteer support base.
“In the past year, Basketball Australia has attracted new sponsorship and negotiated a better broadcast deal with the ABC – which has paid off in spaces with a nearly 30% increase in viewership and a 37% increase in attendance.
“It’s now time to build on the WNBL’s recent success with a strategic framework examining options for operational, marketing, sponsorship and media growth.
“Our vision for the WNBL is to be the leading women’s national sporting competition widely acclaimed for developing elite international quality basketball players, and delivering world class competition through excellence in operational and commercial performance.”
Ms Keneally said the draft outline of the WNBL Business Plan would be put to a meeting of WNBL Clubs for internal consultation today, and she anticipated future steps in the process would involve public feedback from fans as well.
The Women’s National Basketball League is Australia’s longest running elite female competition.
2013/14 will be the WNBL’s 34th consecutive season and the league has enjoyed a free-to-air television broadcast partnership with the ABC since 1989.
The objective of the WNBL Business Plan is to drive a national sporting league which:
• Governs a financially successful elite sporting competition;
• Embraces the fabric of its grass-roots origins by developing an appropriate and effective business model to support stability and growth of its Clubs;
• Develops best practice commercial and marketing programs to boost income growth and in turn invest in the promotion of the competition;
• Delivers value for key stakeholders and partnerships; and
• Promotes a pathway for the elite participation in the game.
Draft WNBL Business Plan priorities to be put to stakeholder consultation include:
• To further develop the commercial framework of the WNBL to bolster sustainability and growth;
• To develop and deliver new, efficient and effective centralised marketing programs;
• To expand coverage of the WNBL brand through enhanced broadcast platforms and integrated media strategies;
• To examine the capacity and resources needed to grow the league; and
• To establish a set of performance indicators allowing the WNBL to manage and respond to a changing environment.