Jenna O'Hea helps launch London 2012 team uniforms

Jenna O'Hea helps launch London 2012 team uniforms

Jenna O’hea joined the Australian Olympic Committee this week to unveil the lightest and fastest team uniform ever worn by the Australian team.

The Australian team, including the Jayco Australian Opals basketball team will be faster, stronger and cooler than ever before at London 2012 thanks to adidas’ technologies, enhanced and adapted for this summer’s Games.

Australian athletes will be competing in footwear that is on average 25 per cent lighter than in Beijing.

Sport specific uniforms will feature Thermoplastic Polyurethane (TPU) material designed to mirror the movement of the muscle to generate maximum explosive power, acceleration and endurance.

adidas has incorporated its state of the art ClimaCoolTM technology in all key apparel which works to help athletes stay cooler in their uniforms by using heat and ventilation zones, moisture management fabrics and conductive fibres to draw heat away from the body.

Speaking about the new adidas uniforms, World Champion 100m hurdler, Sally Pearson said “In the Olympic games every tenth of a second counts so I feel confident knowing my sprint suit and spikes have been designed with world leading technology to give me the edge I need over my competitors.”

The adidas London Olympic program began over 18 months ago and comprises over 80,000 items of apparel and footwear.  adidas will outfit close to 800 Australian athletes and officials, ranging in sizes from 4 Extra Small to 4 Extra Large.

adidas Australia Head of Sports Marketing, Cam Baranski said “Our athletes will be representing the nation in front of a global audience so we wanted to ensure they are the best equipped team through a combination of leading technologies…” he said. “…and we wish them the best of luck for the 2012 London Olympics.”