Jayco joins Opals as Naming Rights sponsor + VIDEO

Jayco joins Opals as Naming Rights sponsor + VIDEO

Australia's women's basketball team (the Opals) has received a significant boost in the lead up to next year's FIBA World Championship for Women and the 2012 London Olympic Games with Australian recreational vehicle company Jayco signing on as naming rights sponsor of the Opals for the next three years.

OAM recipient Mr. Gerry Ryan founded the Australian caravan and motor homes company Jayco in 1975. Jayco now employs 700 Australians and controls more than 50 per cent of the market share in the recreational vehicle market in Australia.

Jayco has been the naming rights sponsor of the Dandenong Rangers WNBL team since 1997 and is a prolific sponsor of Australian sport and sportspeople with a portfolio that includes cyclists Cadel Evans and Kathy Watt, the Jayco Herald Sun Tour, the Melbourne Storm NRL club, the Melbourne Marathon and the Australian Jockey Association.

Star Opals Lauren Jackson and Lizzie Cambage along with head coach Carrie Graf were on hand at Dandenong Basketball Stadium today when Basketball Australia CEO Larry Sengstock made the announcement.

Alongside Sengstock was John Maddock, a director of the Basketball Australia Board and Chairman of BA’s High Performance Commission, as well as Mr. Ryan, who wasted no time when offered the three year sponsorship deal with the Opals, signing the agreement at his company’s first opportunity.

“It would have to be one of the quickest signings of a contract in the history of sport as we had no hesitation and are very excited to be involved with the Opals, a truly iconic Australian sporting team, for the next three years,” Ryan said.

“Jayco has been a strong supporter of Australian basketball for many years with investment from grassroots teams to the NBL and WNBL and we’re thrilled to now take the next step and align our brand with the current World Champions to create the Jayco Opals.

“At Jayco we work closely as a team to succeed, as do the Opals. We are both proudly Australian and both set our sights high and work hard to achieve our goals, so we couldn’t think of a better partner to align our brand with.”

Sengstock expressed pride in the partnership which continues to strengthen BA’s sponsorship portfolio on the back of recent major deals completed for the Australian Boomers and the NBL.

“This agreement between Jayco and the Opals brings together two iconic Australian brands, each with outstanding reputations, and we are confident that both parties will benefit greatly from the partnership,” Sengstock said.

“To say we’re excited about having Jayco on board would be an understatement. The timing could not be better in the lead up to the World Championship defence.

“The Opals are a great Australian team and the partnership with Jayco gives us every chance of success at the Worlds in the Czech Republic and the Olympic Games in London.”

While the three-year duration of the deal has been made public the monetary terms of the agreement will remain confidential.

Australia defeated Russia at the 2006 FIBA World Championship for Women in Brazil to earn the title of World Champion and is highly favoured to contest the Gold Medal Match at the 2010 incarnation of the event next September.

The Opals will undergo tours to Europe and China next year as well as international matches on home soil in the lead up to the World Championship, with the 2010 program announced in detail at a later date.