FOX SPORTS backs basketball

FOX SPORTS backs basketball

It's a deal!

The National Basketball League’s long association with Australia’s leading sports broadcaster FOX SPORTS is set to continue, with the announcement of a new agreement with Basketball Australia for the 2009/10 NBL season and the Boomers and Opals international matches.

The agreement will see FOX SPORTS broadcast over 50 matches live starting in September, including every game of the 2009/10 NBL Finals series. 

Additionally, throughout August and September FOX SPORTS will broadcast LIVE the Boomers and Opals games against the New Zealand Tall Blacks and Tall Ferns. 

The new one-year deal will ensure that basketball in Australia will continue to have a strong television presence through FOX SPORTS, extending a relationship that first began almost 15 years ago. 

FOX SPORTS Chief Executive Officer David Malone said basketball had proven to be a valuable property for the network and was looking forward to what promises to be a thrilling 2009/10 season.

"The NBL is very popular with subscribers and we see basketball as an important part of FOX SPORTS’ overall sports package,” said Malone.  “Basketball Australia has made the difficult choice of undergoing some short-term pain for the long-term benefit of the sport as part of their commercial review, and we’re excited about the direction of Basketball in Australia.” 

Larry Sengstock, Chief Executive Officer of Basketball Australia, said the deal showed the great faith FOX SPORTS have in basketball as premium sports programming.

“FOX SPORTS commitment to increased coverage of the NBL in the 2009/10 season by almost double the coverage of last season is a very public endorsement of our reform strategy and an affirmation of the current and potential value of basketball in this country.” said Sengstock. 

“We are excited about the prospect of working in partnership with FOX SPORTS to build the profile of basketball in 2010 by entrenching our community linkages and reconnecting our elite competition with the 600,000-plus participants who play basketball.”

FOX SPORTS has developed a strong base in Melbourne with its extensive AFL, tennis and Fox Sports News production and will expand its presence in the market with all future basketball production now being managed from FOX SPORTS’ Melbourne studio.

The Season Opener - Breakers v Taipans will be shown LIVE on FOX SPORTS 3 at 5.30pm EST on 24 September.